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As a female academic who is outspoken on social media, the wife of an Australian TV personality and a Muslim, Susan Carland is the archetypal target for Internet trolls. So naturally, Carland gets her fair share of sexist, racist and Islamophobic tweets:

"Their online abuse ranges from requests to leave Australia, hope for my death, insults about my appearance (with a special focus on my hijab), accusations that I am a stealth jihadist, and that I am planning to take over the nation, one halal meat pie at a time," she wrote in the Sydney Morning Herald.

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Carland tried blocking and muting the trolls. She tried ignoring them and tweeting back. But then, she had another idea: she would draw attention to their hateful trolling by donating to a good cause in their honor.

Carland has been donating $1 to Unicef for every troll-y tweet for a few months now and has so far raised more than $1,000. Her strategy has taken off—others have pledged to donate, or even match her donations.

More than anything, though, Carland wrote, her stunt is intended to keep trolls from defining her.

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"While these trolls are desperate to tell me what I believe in order to wedge me into their own miserable world-view, I am not defined or confined by that," she wrote. "My response to them is not an act of angry defiance but a calm reaction that is deeply rooted in who I am and the faith that defines me."