Mexicans are once again using the power of social media to shame the elite class who hide behind privilege to behave like assholes who think they’re above the law.
The latest incident involves a young man in Mexico City who was driving an Audi in the bicycle lane, apparently to avoid traffic, and started tailgating a cyclist who wouldn’t let him pass. The cyclist, who filmed the entire incident on his cellphone, called a cop on the street for help. That’s when the young man in the car lost his cool, and clipped the back wheel of the bicycle with the front of the Audi, sending the cyclist tumbling into the street. The officer responded and tried to talk to the motorist, who grew increasingly hostile, yelling "This is Mexico, deal with it/or try to understand" and “Call my dad, dude.”
A discussion turned into a shoving match when the young man tried to push past the cop and flee the scene. Bystanders joined in and tried to wrestle the young man from his car, but he kicked them off, then stepped on the gas and speeded away, dragging the bike along.
The cyclist uploaded his video to Facebook last week and Mexican social media took care of the rest. The video has garnered more than 4 million views and more than 7,000 comments from an outraged public.
In Mexican fashion, the aggressive motorist has been dubbed “Lord Audi,” a mock title of privilege given by social media users to members of Mexico's wealthy class who behave like egotistic royalty. The virality of the video pushed authorities to investigate. Police identified the young man and raided his home.
Mexico City police said it has summoned the young man to give his declaration.
Lord Audi is part of a larger trend of rich Mexicans behaving badly and the rest of society fighting back with social media and tools like Periscope to expose them.
One of the most infamous incidents involved a young girl who got behind the wheel while drunk, then crashed into several cars and then tried to give the cops a $6 bribe.
Through internet memes, videos and hashtags Mexicans have turned social media into a platform for shaming people as a form of vigilante justice in a country where those at the top often use their money and influence to remain above the law.
But the new phenomenon has also raised concerns over the right to privacy and exposing only one side of a complex incident.
Proponents of social media shaming in Mexico say it is a useful tool for citizens who are tired of being failed by institutional justice and have to resort to policing each other with cellphones.
After the Lord Audi video surfaced, a new video dubbed “Lady Audi” also started making the rounds on Mexican social media. The video, which so far has almost 200,000 views on Facebook, shows a young woman arguing with security guards after reportedly crashing her Audi van in the parking lot of a hotel and trying to flee the scene.
But unlike Lord Audi, Lady Audi was arrested on the spot.