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Ivanka Trump tried to be her father's advocate for women at the 2016 Republican National Convention, where she spoke passionately about equal pay for women and fixing childcare policies in the introduction for Donald Trump. A lot of people found the sudden infusion of seemingly women-friendly feeling in a campaign which has been, well, less than friendly to women a little strange.

"As president, my father will change the labor laws that were put in place at a time when women were not a significant portion of the workforce and he will focus on making quality child care affordable and accessible for all," Ivanka Trump said. "As a mother myself of three young children, I know how hard it is to work while raising a family, and I also know that I'm far more fortunate than most."

It's not just empty talk from Ivanka Trump: She will be in charge of Donald Trump's child-care policies, campaign staffer Kellyanne Conway told The Washington Post on Wednesday. According to Conway, Ivanka Trump will offer a conservative alternative to Hillary Clinton's own plan. But Conway did not offer specifics.

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Conway said Trump's tax plan will include $500 per family credit to help cover child-care costs. But maternity and paternity leave policies will likely be left to the states under Trump.

As for Trump himself, he has not spoken extensively on child-care policies. In December 2015, he said he "loves children," but talking about child-care is "a big subject." "She wants to know my thoughts on child care. Come on, we’ll talk for about 10 hours," he said, according to Think Progress.

"American families need relief," Ivanka Trump said. "Policies that allow women with children to thrive should not be novelties, they should be the norm approximately politicians talk about wage equality, but my father has made it a practice at his company throughout his entire career. He will fight for equal pay for equal work and I will fight for this, too, right alongside of him."

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If this doesn't sound like something a Republican would say, well, Ivanka did say that like "my fellow millennials" (Fact check: She's on the cusp), she doesn't see herself "categorically Republican or Democrat."

Ivanka pushed for equal pay for women—a common theme for women and Democrats alike—insisting that at her father's company, women are paid equally to men. She insisted that at his company, Donald Trump is "color blind and gender neutral."

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But while Ivanka said her father had pushed for equal pay in his businesses, his campaign has not quite lived up to that promise. According to a June analysis in The Boston Globe, the Trump campaign paid women 35 percent less than men.

In an interview published Thursday in People, Ivanka spoke about struggling to find work-life balance as a working mother with three small children.

Ivanka Trump has created an initiative called "#WomenWhoWork," which encourages women to "redefine success on their own terms." And it's the theme of her new book, Women Who Work: Rewriting the Rules for Success, which is due out in 2017.

It's a good thing she has told People that she is not her father's "clone," since he said in 2004 Dateline interview that pregnancy is an "inconvenience" for businesses.

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She did not mention any of the topics that Trump emphasized in his own speech. But the Trump campaign has somewhat acknowledged that they have a major problem with women voters. According to an ABC News/Washington Post poll in June, 77 percent of women have an unfavorable opinion of Trump.